High Contrast colorful images that evoke loud brand messaging

  • Young

  • colorful

  • vibrant

  • Earth tones to draw parallel to ancient roots of the sesame

  • Mix of GIFS / animations / short video campaign / Memes

Examples of animations & campaigns: Click on images to view videos

To tell the story of the brand:

What I love: animation is playful yet sophisticated

RX Bar creates a hilarious No BS campaign as their products contain real ingredients “with no BS”

What I love: Stop motion animation features. Also can be used to tell the history of the sesame

I like this video particularly because I feel we can use this inspiration to create a different type of “tasty” video complete with background noise that helps the audience picture an environment around the recipe